This is arguably the most important question to ask oneself.
Much before What and How.

So why are we building imgtranslate?

From an engineering standpoint:

Image Processing and Natural Language Processing (NLP) are two very exciting and challenging disciplines. imgtranslate is built using both of them. What more could we ask for?

From a business standpoint:

Visual media is growing at an unprecedented rate. Look at most common posts on Instagram, Youtube and Facebook. They are all images and videos. Localization must and will foray into these media very soon.

The domain of text localization is well-understood with a lot of established players. The startup, then exists in this next wave of visual media localization.

We want to surf that wave!